Are you traveling to the north and wondering what to do in Purmamarca? Whatever you choose, one thing is certain: this destination is full of incredible places that will keep surprising you. Colorful hills, streets that take you back to colonial times, and Andean culture that gives off a unique energy. Moreover, it’s one of those places that doesn’t matter when or with whom you go — it will always offer you the experiences you’re looking for.

It all starts with renting a car in Salta or Jujuy. As we always say, the freedom to move wherever you want improves any trip. From the moment you start driving, you’ll be amazed. Driving through the stunning Quebrada de Humahuaca until you reach Purmamarca is already worth it. It’s one of the most beautiful landscapes in Argentina — and why not — the world.

At Rentennials, that’s what we want. For you to get in the car and start feeling the country. Driving scenic roads, stopping at roadside diners, and watching the landscape change through the windows.

Keep reading and find out everything!

Purmamarca, a town full of history and color

Purmamarca is world-renowned for its iconic view of the Cerro de Siete Colores,

its adobe houses, and its warm, welcoming people. Its history begins in the mid-17th century, but this small town existed long before as a settlement of native communities. Its dirt streets, central square, and church preserve the region’s memory intact.

Even during the War of Independence, Purmamarca witnessed the Jujuy Exodus, one of the great moments in Argentine history. In 1812, General Manuel Belgrano ordered a complete evacuation of the town — along with the entire north — to prevent it from falling into Spanish hands, forcing the inhabitants to leave everything behind.

Walking through its streets today is diving into the town’s history and returning home with renewed energy.

Where is Purmamarca located?

Purmamarca is in the Quebrada de Humahuaca, a UNESCO World Heritage Site.

Located off National Route 9, this small town in the province of Jujuy is one of several urban centers in the valley, such as El Volcán, Tilcara, Maimará, or Humahuaca.

Each of these places has its own charm, but Purmamarca is the one you’ll fall in love with.

How high is Purmamarca?

Purmamarca is located at about 2,350 meters above sea level. For those of us not used to it, it’s an altitude that requires some care. It’s best to take it slow on your first day so you can enjoy everything to do in Purmamarca without any problems.

How to drive from Salta to Purmamarca

Getting from the city of Salta to Purmamarca is very simple. The most direct route is to take National Route 9, then connect with Route 34. After passing through San Salvador de Jujuy, you enter the valley. This route covers about 188 km. Here you can find the suggested itinerary.

If you’re a fan of mountain roads and want a more picturesque alternative, the old National Route 9 is perfect. You just stay on the same route without detours. Although shorter (157 km), it has many curves, making it both challenging and scenic. Here’s the route for traveling by car.

How to get from San Salvador de Jujuy to Purmamarca

From San Salvador de Jujuy, it’s the same accessible route for those traveling by car. The most common option is to take National Route 9 north, a road that starts to climb and enters the Quebrada de Humahuaca.

Here’s the map to get to Purmamarca.

What to do in Purmamarca without going far

You can choose to take it easy in Purmamarca without leaving town. It’s the ideal plan if you just want to relax, read a good book, and enjoy the northern atmosphere.

Keep reading to learn all about what to do in Purmamarca!

Hill of the Seven Colors

That famous view with the Hill of the Seven Colors in the background and the village in front is easy to get. It’s always visible, towering behind the adobe houses.

From downtown Purmamarca, you can walk the Los Colorados Trail, an easy one-hour walk suitable for the whole family.

Tip: go early in the morning or at sunset — the colors shine brighter then.

Purmamarca’s Handicraft Fair, pure northern tradition

The artisan market is located around the main square, in front of the town’s historic church. There you’ll find traditional northern products like llama wool textiles, Andean-style ceramics, musical instruments (charangos and quenas), and crafts in wood and leather.

During Carnival or Easter, the fair turns festive, with more stalls open at night, live music, and of course, regional food to enjoy the local flavors.

Strolling through town: the square and a 300-year-old church

Few towns in Argentina have this kind of magic. With little traffic, dirt roads, and adobe homes, there’s nothing better than simply soaking in the northern vibes.

Three places you can’t miss:

• La Iglesia Santa Rosa de Lima. built in 1648, is a clear example of our colonial past. Tip: it’s usually open in the morning or late afternoon.
  
• La Plaza 9 de Julio. A must-stop — you’ll likely sit there to enjoy some mate.
• El Cementerio. You can enter respectfully to see how the locals honor their dead differently.

Wineries in Purmamarca

The wine boom in northern Argentina hasn’t skipped Purmamarca. While one might think growing vines here is hard, Argentine soil and local labor always deliver.

If you want to have lunch and discover a small wine project, Bodega Kindgard is the perfect place. Northern flavors paired with its wines. Another option is Bodega Amanecer Andino.

In both cases, it’s best to contact them in advance for reservations.

The Solar Train and a tour of the valley towns

A must among things to do in Purmamarca is the Tren Solar de la Quebrada, the only one of its kind in Latin America. Powered by lithium batteries, it travels through towns like El Volcán, Tumbaya, Maimará, Tilcara, and of course, Purmamarca.

It operates on a hop-on-hop-off system, so you can get off and explore the towns at your own pace. A perfect way to visit the valley without rushing.

@trensolaroficial

What to do in Purmamarca by car

There’s nothing like exploring Purmamarca by car, especially when you start discovering the rest of the Quebrada de Humahuaca.

Keep reading to find out how to reach the best spots!

Salinas Grandes, a white blanket in the Puna

A white and infinite landscape in the heart of the Puna. At 3,500 meters above sea level, the Salinas Grandes

astonish with their vastness. The route from Purmamarca is worth it in itself: the Cuesta de Lipán offers breathtaking views all the way up.

Once there, you won’t believe the contrast with the sky. Visits must be done with local guides, members of nearby communities who know this unique environment well. Now you understand why it’s a must on your list of what to do in Purmamarca.

Remember: altitude can be felt, so go slowly, sip water frequently, and avoid heavy meals before heading to the Puna.

How to get from Purmamarca to Salinas Grandes?

The Salinas Grandes are 65 km from Purmamarca along National Route 52 towards Chile. It’s a winding road that climbs up to 4,200 meters.

Make sure to stop at the viewpoints and enjoy the incredible vistas.

Tilcara, a town full of history

One highlight in Tilcara is the Pucará,

an archaeological site that lets you explore the pre-Hispanic past. Visit it with a guide to get the most out of the experience. Open daily from 9 a.m. to 6:30 p.m., except Mondays when it’s closed.

Also worth visiting are Cueva del Wayra and Garganta del Diablo, which can be done independently, but hiring a local guide makes it more enriching.

Stop in Tilcara for a few hours to dive deeper into the region’s crafts and gastronomy.

How to get from Purmamarca to Tilcara?

Only 25 km separate you from Tilcara. How to get there? Easy: take National Route 9, which goes straight to Tilcara.

Humahuaca and El Hornocal, the 14-color mountain

From Humahuaca, you can reach the stunning Serranía del Hornocal, located 25 km away via RP 73. This multicolored geological formation is said to be the big sister of the Hill of Seven Colors. Visit the viewpoint at sunset for the best view.

In Humahuaca, don’t miss the Monument to the Heroes of Independence, on Santa Bárbara Hill facing the main square, and the historic Town Hall.

Humahuaca is 70 km from Purmamarca, via National Route 9.

How to get from Purmamarca to El Hornocal?

The route is 90 km via RN 9 and RP 73. It may seem short, but the last 25 km are gravel, making it longer.

Remember key tips for mountain driving: low gear for climbing and low gear for descending.

How much time is recommended in Purmamarca?

There’s no fixed time for this magical place. It could be a week, two weeks, or even a lifetime. To cover all there is to do in Purmamarca, plan at least 4 to 5 days.

Best time to visit Purmamarca

All year round. Keep in mind that summer brings heavy rain, so some places might not be accessible.

The best months are March to November, though July tends to be busier and more expensive.

Where to eat in Purmamarca

A tamal, a locro, a humita. When someone asks what to do in Purmamarca, one of your first answers should be “try the local food.” Northern flavors are everywhere and can be enjoyed in the town’s many restaurants.

Some of our picks:

• Los Morteros 
• El Porito 
• Bienmesabe 

Where to stay in Purmamarca

Hotels, cabins, and lodging for all budgets. Just pick the one you like most and book in advance.

Here are some options:

• Hostería la Pushka 
• Hostería Aguas Coloradas 
• Ecohotel Posta de Purmamarca

Rent your car with Rentennials and explore Purmamarca

A road trip through the Quebrada de Humahuaca, stopping in a magical town and knowing exactly what to do in Purmamarca. Adobe homes, century-old churches, and incredible landscapes. All this and more await in this corner of northern Argentina.

Renting a car in Salta or Jujuy is the best option to make Purmamarca your base and explore the most magical destinations. Rentennials is the choice for travelers looking for sustainability, authenticity, and a smoother way to start their journey.