{"id":10661,"date":"2025-06-18T12:39:27","date_gmt":"2025-06-18T12:39:27","guid":{"rendered":"https:\/\/blog.rentennials.app\/?p=10661"},"modified":"2025-06-18T12:39:27","modified_gmt":"2025-06-18T12:39:27","slug":"que-hacer-en-purmamarca","status":"publish","type":"post","link":"https:\/\/blog.rentennials.app\/en\/que-hacer-en-purmamarca\/","title":{"rendered":"What to do in Purmamarca, a magical corner of the north"},"content":{"rendered":"

[vc_row equal_height=”yes” content_placement=”top” css=”.vc_custom_1645629497756{margin-bottom: 5vh !important;}” mobile_bg_img_hidden=”no” tablet_bg_img_hidden=”no” woodmart_parallax=”0″ woodmart_gradient_switch=”no” row_reverse_mobile=”0″ row_reverse_tablet=”0″ woodmart_disable_overflow=”0″][vc_column offset=”vc_col-lg-8 vc_col-md-8″][vc_column_text text_larger=”no” woodmart_inline=”no” el_class=”fotos”]Are you traveling to the north and wondering what to do in Purmamarca?<\/b> Whatever you choose, one thing is certain: this destination is full of <\/span>incredible places<\/b> that will keep surprising you. <\/span>Colorful hills<\/b>, <\/span>streets that take you back to colonial times<\/b>, and <\/span>Andean culture<\/b> that gives off a unique energy. Moreover, it\u2019s one of those places that doesn\u2019t matter when or with whom you go \u2014 it will always offer you the experiences you’re looking for.<\/span><\/p>\n

It all starts with renting a car in Salta or Jujuy<\/a><\/span><\/strong>. As we always say, <\/span>the freedom to move wherever you want improves any trip<\/b>. From the moment you start driving, you’ll be <\/span>amazed<\/b>. Driving through the stunning <\/span>Quebrada de Humahuaca<\/b> until you reach Purmamarca is already worth it. It’s one of the most beautiful landscapes in Argentina \u2014 and why not \u2014 the world.<\/span><\/p>\n

At Rentennials<\/a><\/span><\/strong>, that\u2019s what we want. For you to get in the car and start <\/span>feeling the country<\/b>. Driving scenic roads, stopping at roadside diners, and watching the <\/span>landscape change<\/b> through the windows.<\/span><\/p>\n

Keep reading and find out everything!<\/b><\/p>\n

\"La<\/p>\n

Purmamarca, a town full of history and color<\/h2>\n

Purmamarca<\/span><\/strong><\/span><\/a> is world-renowned<\/b> for its iconic view of the <\/span>Cerro de Siete Colores<\/a><\/span><\/strong>,<\/span><\/p>\n

its <\/span>adobe houses<\/b>, and its <\/span>warm, welcoming people<\/b>. Its history begins in the mid-17th century, but this small town existed long before as a settlement of native communities. Its <\/span>dirt streets<\/b>, central square, and church preserve the region\u2019s memory intact.<\/span><\/p>\n

Even during the <\/span>War of Independence<\/b>, Purmamarca witnessed the <\/span>Jujuy Exodus<\/b>, one of the great moments in Argentine history. In 1812, General Manuel Belgrano ordered a complete evacuation of the town \u2014 along with the entire north \u2014 to prevent it from falling into Spanish hands, forcing the inhabitants to leave everything behind.<\/span><\/p>\n

Walking through its streets today is <\/span>diving into the town\u2019s history<\/b> and returning home with renewed energy.<\/span><\/p>\n

Where is Purmamarca located?<\/b><\/h2>\n

Purmamarca is in the Quebrada de Humahuaca<\/b>, a UNESCO World Heritage Site<\/strong><\/a><\/span><\/span>.<\/span><\/strong><\/span><\/p>\n

Located off <\/span>National Route 9<\/b>, this small town in the province of Jujuy is one of several urban centers in the valley, such as <\/span>El Volc\u00e1n, Tilcara, Maimar\u00e1<\/b>, or <\/span>Humahuaca<\/b>.<\/span><\/p>\n

Each of these places has its own charm, but Purmamarca is the one you\u2019ll fall in love with.<\/span><\/p>\n

\"Purmamarca\"How high is Purmamarca?<\/h2>\n

Purmamarca is located at about <\/span>2,350 meters above sea level<\/b>. For those of us not used to it, it\u2019s an altitude that requires some care. It\u2019s best to take it slow on your first day so you can <\/span>enjoy everything to do in Purmamarca<\/b> without any problems.<\/span><\/p>\n

How to get from San Salvador de Jujuy to Purmamarca<\/h2>\n

From San Salvador de Jujuy, it\u2019s the same accessible route for those traveling by car. The most common option is to take <\/span>National Route 9 north<\/b>, a road that starts to climb and enters the <\/span>Quebrada de Humahuaca<\/b>.<\/span><\/p>\n

Here\u2019s the map to get to Purmamarca<\/strong><\/span><\/a>.<\/span><\/p>\n

 <\/p>\n

What to do in Purmamarca without going far<\/b><\/h2>\n

You can choose to take it easy in Purmamarca without leaving town. It\u2019s the ideal plan if you just want to <\/span>relax<\/b>, read a good book, and enjoy the <\/span>northern atmosphere<\/b>.<\/span><\/p>\n

Keep reading to learn all about what to do in Purmamarca!<\/b><\/p>\n

Hill of the Seven Colors<\/a> <\/span><\/h3>\n

That <\/span>famous view<\/b> with the Hill of the Seven Colors<\/a> in the background and the village in front is easy to get. It\u2019s always visible, towering behind the <\/span>adobe houses<\/b>.<\/span><\/p>\n

From downtown Purmamarca, you can walk the <\/span>Los Colorados Trail<\/b>, an easy one-hour walk suitable for the whole family.<\/span><\/p>\n

Tip: go early in the morning or at sunset \u2014 the <\/span>colors shine brighter<\/b> then.<\/span><\/p>\n

Purmamarca\u2019s Handicraft Fair, pure northern tradition<\/h3>\n

The artisan market is located around the main square, in front of the <\/span>town\u2019s historic church<\/b>. There you’ll find traditional northern products like <\/span>llama wool textiles<\/b>, <\/span>Andean-style ceramics<\/b>, <\/span>musical instruments<\/b> (charangos and quenas), and crafts in <\/span>wood and leather<\/b>.<\/span><\/p>\n

During <\/span>Carnival or Easter<\/b>, the fair turns festive, with more stalls open at night, live music, and of course, <\/span>regional food<\/b> to enjoy the local flavors.<\/span><\/p>\n

\"La<\/p>\n

Strolling through town: the square and a 300-year-old church<\/h3>\n

Few towns in Argentina have this kind of magic. With little traffic, dirt roads, and adobe homes, there’s nothing better than simply soaking in the <\/span>northern vibes<\/b>.<\/span><\/p>\n

Three places you can\u2019t miss:<\/span><\/p>\n

How to drive from Salta to Purmamarca<\/h2>\n

Getting from the city of Salta to Purmamarca is very simple. The most direct route is to take National Route 9<\/b>, then connect with Route 34<\/b>. After passing through San Salvador de Jujuy<\/b>, you enter the valley. This route covers about 188 km<\/b>. Here you can find the suggested itinerary<\/a><\/span><\/strong>.<\/span><\/p>\n

If you’re a fan of <\/span>mountain roads<\/b> and want a more <\/span>picturesque alternative<\/b>, the old National Route 9 is perfect. You just stay on the same route without detours. Although shorter (157 km), it has many curves, making it both <\/span>challenging and scenic<\/b>. Here\u2019s the route for traveling by car<\/a><\/span><\/strong>.<\/span><\/p>\n